Four ways you can make the most of Christmas
Christmas is a critical time for charities, but don’t worry – we’ve got your back. Here are four easy ways your charity can make the most of the season of giving
Cash in on Christmas shopping
We’re coming up to the busiest time of the year for retailers – there’s Black Friday, Cyber Monday and the New Year sales on the way, not to mention Christmas itself. To turn buying into giving, Virgin Money Giving has teamed up with social enterprise Kindred to help your supporters turn their festive shopping into charitable donations.
Here’s how it works: we give you a co-branded Kindred page to send to your supporters, explaining what Kindred is and how they can support your cause, simply through doing their everyday shopping online. Your supporters visit Kindred to download the browser extension. This then automatically alerts them when offers and cashback are available while shopping online at around 25,000 partner sites. When your supporters make a purchase, we turn the cashback into donations for you.
Get involved in Giving Tuesday
If your supporters have indulged in the four days of mass consumerism known as the Black Friday weekend, they might just jump at the opportunity to send some money to a good cause straight afterwards. Giving Tuesday is a global day of giving to good causes that holds the world record for the largest amount of money donated online in 24 hours. It’s a great time to ask for donations, thank your supporters, remind people of the great work your charity does, and use the #GivingTuesday hashtag to get in on the action on social media.
Turn unwanted items into donations
Christmas is a time for giving, and if your house is so full of stuff you can barely move, it's probably a time for giving away some of your possessions, too. With the help of our partners at Ziffit your supporters can now turn their decluttering efforts into donations to your charity. Ziffit is a website and app that values unwanted CDs, DVDs, Blu-Rays, books and games. Users can send off their old stuff free of charge and the cash generated can go to charities registered with Virgin Money Giving with just a click of the mouse at checkout. To motivate your supporters, you can put a link to Ziffit on your site encouraging them to #DeclutterAndDonate.
Go cardless and save the planet
Every year over £200 million is spent on Christmas cards in the UK, and millions of cards end up in landfill because they aren’t recyclable. With this in mind, Virgin Money Giving has developed a simple tool that lets your supporters send beautiful e-cards to one another to help the environment – and help a good cause by donating to charity the money they saved on cards and stamps. You can download one of our gorgeously designed cards – feel free to add your charity logo – or upload your own design. The e-cards contain a seasonal greeting and a donation request customised to your charity. Saving the earth and helping charity at the same time – it’s a festive double-whammy of goodness!