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How to raise funds for your cause on World Book Day

World Book day is on 4th March – and it’s the perfect opportunity for you to raise vital funds for your cause thanks to our partnership with Ziffit.

World Book day is on 4th March – and it’s the perfect opportunity for you to raise vital funds for your cause thanks to our partnership with Ziffit.

On the first Thursday of March, World Book Day celebrates the power and positivity of books and reading. In any normal year, we would see the annual feed of children going off to school dressed as their favourite literary heroes – obviously 2021 will be slightly different for many. However, it’s the perfect opportunity to give your supporters another way to celebrate and raise cash for your cause.

Our partnership with Ziffit makes it easy, fast and free for your supporters to turn their pre-loved books into donations for your charity. So, why not ask your supporters to celebrate World Book Day by having a #DeclutterandDonate?

How does the partnership work?

It couldn’t be easier to get your supporters involved in this fun way to celebrate World Book Day!

The fastest way is to ask your supporters to download the Ziffit app, scan the barcode on the items they want to trade and select your charity as they checkout.

Alternatively, your supporters can do this through their computer and you can send them to a link unique to your charity. You can find out more about the partnership, how it works and how to generate your own unique link here:

https://uk.virginmoneygiving.com/giving/worldofbooks/charities/

Marketing toolkit

Use our marketing toolkit and social media ideas and get your supporters to turn their pre-loved books into cash donations.

Where should I send our supporters to find out more?

Send your fundraisers to the Virgin Money Giving #DeclutterandDonate supporters page here: https://uk.virginmoneygiving.com/giving/worldofbooks/fundraisers/

Or if your supporters would like to donate directly to your good cause they can use your unique link or visit this page: https://uk.virginmoneygiving.com/giving/worldofbooks/directdonors/

Social media copy

Here’s a few ready-to-go copy ideas to share with your supporters on your social media channels.


Celebrate @WorldBookDayUK and support us at the same time! With @Ziffit and @VMGiving, you can clear your clutter and donate the value of pre-loved books, CDs, games and DVDs to us.


Turn your pre-loved books into cash donations for [insert charity name] for @WorldBookDayUK! Thanks to the @Ziffit and @VMGiving partnership, it’s easy, fast and free to raise funds from the books you’ve read.


The 4th March is @WorldBookDayUK. If you have pre-loved books gathering dust, it’s the perfect opportunity to turn them into cash donations for [insert charity name] thanks to the @VMGiving and @Ziffit partnership.


If you’re homeschooling and looking for a way to celebrate @WorldBookDayUK – why not raise vital funds for [insert charity name]? With the @Ziffit and @VMGPartnership its easy, fast and free to turn pre-loved books into cash donations for your favourite charity.

Virgin Money Giving and Ziffit social media details

If you would like to tag us and Ziffit into your social media posts you can use the following handles.

Facebook

https://www.facebook.com/VirginMoneyGiving

https://www.facebook.com/Ziffit

Instagram

https://www.instagram.com/vmgiving

@vmgiving

Twitter

https://www.twitter.com/vmgiving

@vmgiving

https://www.twitter.com/ziffit

@ziffit

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